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Sunday, August 9, 2020 | History

8 edition of The SAGE handbook of political advertising found in the catalog.

The SAGE handbook of political advertising

The SAGE handbook of political advertising

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  • 16 Currently reading

Published by SAGE Publications in Thousand Oaks, Calif .
Written in English

    Subjects:
  • Advertising, Political -- Cross-cultural studies,
  • Television in politics -- Cross-cultural studies

  • Edition Notes

    Includes bibliographical references and index.

    Other titlesHandbook of political advertising
    Statementeditors, Lynda Lee Kaid, Christina Holtz-Bacha.
    GenreCross-cultural studies.
    ContributionsKaid, Lynda Lee., Holtz-Bacha, Christina.
    Classifications
    LC ClassificationsJF2112.A4 S24 2006
    The Physical Object
    Paginationxi, 492 p. :
    Number of Pages492
    ID Numbers
    Open LibraryOL15605651M
    ISBN 101412917956
    ISBN 109781412917957
    LC Control Number2005037852
    OCLC/WorldCa62782199

    The SAGE Handbook of Political Advertising The SAGE Handbook of Political Advertising. Editors: Kaid, Lynda Lee and Holtz-Bacha, Christina Publication Year: Publisher: SAGE Publications. Single-User Purchase Price: $ Unlimited-User Purchase Price: $ ISBN: Category: Social Sciences - Political science Image Count: 46 Book Status: Available Table of Contents.   The SAGE Handbook of Political Sociology offers a comprehensive and contemporary look at this evolving field of study. The focus is on political life itself and the chapters, written by a highly-respected and international team of authors, cover the core themes which need to be understood in order to study political life from a sociological perspective, or simply to understand the political world.

    Publisher by: SAGE Format Available: PDF, ePub, Mobi Total Read: 83 Total Download: File Size: 45,9 Mb. Description: The Handbook of Political Theory is a latest addition to the SAGE Handbook collection. As with all of our handbooks this is a definitive and benchmark publication that covers all aspects of a given subject. This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads.

      "Expanding the scope of their previous works, The SAGE Handbook of Political Advertising () and Political Advertising in Western Democracies (), Kaid (telecommunications, Univ. of Florida) and Holtz-Bacha (chair, political communication division, International Communication Assn.) have assembled contributions from dozens of academics from . The SAGE Encyclopedia of Political Behavior explores the intersection of psychology, political science, sociology, communications, and human behavior to better understand why and how people interact with political processes. Bringing together scholars from around the world, the encyclopedia integrates theories, research, and case studies from a variety of disciplines to help readers better.


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The SAGE handbook of political advertising Download PDF EPUB FB2

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.

She is the author/editor The SAGE handbook of political advertising book 14 books, including the Handbook of Political Communication Research, Videostyle in Presidential Campaigns, The Electronic Election, New Perspectives on Political Advertising, Mediated Politics in Two Cultures, Political Advertising in Western Democracies (SAGE, ), and Political Campaign Communication: A Cited by: The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world.

Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.5/5(1). The contributors to this Handbook examine the differences as well as the similarities of political advertising among the electoral processes of democracies globally.

For each country or region, chapter authors provide an overview of research on political advertising and address political advertising history, political and regulatory systems related to political advertising, the effects of.

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Lynda Lee Kaid - University of Florida, USA; Christina Holtz-Bacha - University of Erlangen-Nuremberg, A Spiral of Post-Soviet Cynicism: The First Decade of Political Advertising in Russia.

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This handbook is a useful resource for practitioners as well as upper-division undergraduate and graduate students. Researchers and faculty members will find it a valuable supplement to their current collection of writings on advertising."-- 5/5(2).

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and.

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